We all know that the nature of using Google is changing. Between people switching to using AI instead of traditional search, and Google keeping more users on their site, it’s all changing very quickly.
While listening to the annual “State of the Apps” episode of the Cortex podcast, the hosts shared some personal use cases that really stood out to me. Both of the hosts are using AI for the majority of their searches, and only defaulting to Google in certain cases. From the show:
Myke Hurley: “I’m just using Google as a leapfrog as a way to get to the thing that I already know exists.”
CGP Grey: “I’m using Google to get me to a thing that I already know I want to go to; that’s the only thing I’m using search engines for now.”
They debated the differences between various AI tools (they consider Claude to be better, but ChatGPT is often more useful), but they use those tools far more than they use Google.
Granted, they’re both on the extreme side of the innovation curve and most people aren’t there yet, but it’s certainly trending in that direction. As more people turn to AI for answers, getting your business found on the internet will be increasingly tricky to do.
Be “the” choice
The solution is to do exactly what Myke and Grey hinted at — make yourself the “thing that I know I want to go to“. If people are searching Google for businesses like yours, you have a chance to maybe show up. If they’re searching for you specifically by name, you’ve already won.
Be the choice.
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