A common way to price your offerings is with an hourly rate, but that’s not generally the best way to go. It can certainly help frame what price point might be appropriate, but even if you charge by the hour, your clients aren’t really just “buying your time”.
In a recent post by Jonathan Stark, he puts it this way:
“If clients were really buying your time, it wouldn’t matter if you spent it coding their website or sorting their sock drawer.
They aren’t buying your time.
Then what are they buying?
They are buying the results they believe you can deliver.
Stop selling time and start selling results.”
Selling by the hour is an easy way to do things, but it almost never aligns with the goals of your client and the value that you can bring. Sell the actual value that people want to buy, not some representation of how long it’ll take you to produce it.
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